If you carry out a net search for designer eye wear, how long do you think you would spend searching? Just as many other internet shoppers, we may be prepared to browse a few webpages but might only be willing to spend a few moments on each page.
So the reality is, a landing page has just 10 to 15 seconds to draw a visitor’s attention before the site visitor is lost forever. It matters little if we like it or not, this is the frantic pace most of us live in presently. Hence, it is essential to make your landing page as ’sticky’ as possible.
The basic feature a landing page must have is a suitable ecommerce template. There are a countless number of ecommerce templates out there and some are even given free as part of a shopping cart software package. But ecommerce templates alone might not be sufficient, they need to work in synergy with other contributing factors.
To help you get the best out of your ecommerce template, the following are 3 very useful smart tips:
- Page content can play a very important role in making a page ’sticky’ but only if it is formatted appropriately. To chunk everything in a single paragraph can give the impression that the material might be too troublesome to read with no regard to how informative it could be. Do not be reluctant to break it up into a few paragraphs of uneven lengths or insert a photo in between to make it more easy on the eyes.
- As you would likely have noticed, various category links are situated on the left hand side of a page. Lists could sometimes be really lengthy and could be a turnoff at first look. You can prevent this situation by simply grouping together no more than 6 category links per group.
- Try putting similar items together. A number of items on the page could complement each other. For instance, the logical course of action after mulling over the price statement is most probably to hit the Buy or Add To Cart button, so why not put them near each other and make the move seemingly natural for the visitor.
Here is a bonus pointer for you. Action buttons such as the ‘Add To Cart’ button should always be more eye-catching than the rest of the web page because in the end that is what you would want them to perform, so their eyes should be drawn to that button. In order to accomplish this, use bright colors or a hue in striking contrast to the color palette of your page.
Click here for more wonderful ideas on how to convert visitors to customers.
